London: Joe Hyland, accomplished Silicon Valley marketing leader, has joined Greensill to spearhead the FinTech’s ambitious plans to expand its brand around the world and bring its growing portfolio of cutting-edge products to multiple new markets.
Lex Greensill, founder and CEO said: “We’re excited to welcome world-class marketer Joe Hyland into the Greensill family to help us showcase our benefits for corporations, SMEs, and employees when it comes to accelerating payments and reducing costly inefficiencies. As we continue to build win-win solutions for businesses large and small as well as their employees, it’s critical that all sides understand that today’s status quo is costly and unnecessary. Joe’s experience in building brands will accelerate our campaign to build awareness of these issues and the solutions we provide.”
Hyland has built leading brands and award-winning teams throughout his career. He helped spur Taulia, the Supply Chain Financier, to triple year-over-year revenue by revamping its brand with marketing and media efforts that championed SMEs in their struggle for fair payment.
Most recently, at the Goldman Sachs-backed ON24, a leading webinar and digital experience company, Hyland transformed the marketing team from a cost centre to a revenue driver. The company, which is approaching nearly $100M in annual recurring revenue, doubled its number of customers under Hyland and now serves over 40 of the Fortune 100 corporations. Hyland also launched “Webinar World,” an industry-leading global event series that has seen tens of thousands of attendees and featured sold-out events in San Francisco, Sydney, London, and Singapore.
In 2018, he was included in the DMNews “40 Under 40” Marketing Innovators list. ON24’s disruptive “Where’s your ROI?” campaign, a guerilla effort that focused on helping marketers understand what truly impacts their bottom line, was highlighted by Marketing Land and The Drum. His Taulia marketing team was also named a “video marketing trailblazer” by Vidyard, alongside Salesforce, Square, and Deltek.
Hyland is eager to bring his experience to Greensill.
“There’s a massive opportunity in the market to help eliminate centuries-old, arcane payment systems — both for small businesses and individual employees,” says Hyland. “I’m looking forward to telling Greensill’s important story to the world as we provide small businesses with access to capital on the same terms that big banks make it available to multinationals and enable workers to receive payment for earned, but unpaid, wages at zero cost to them. With more than 77% of SMEs citing cash flow as a key concern and predatory payday loans now a $90B industry, it’s vital that people and businesses are aware of the new, faster ways to deliver low cost capital that is owed to those that need it most.”
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Reformers at heart, Greensill challenges the status quo by working to make global finance fairer and levelling the playing field for all businesses and people alike. The company unlocks capital so the world can put it to work.
Founded in 2011, Greensill is headquartered in London with offices in New York, Frankfurt, Chicago, Miami, Singapore, Sao Paulo, Mexico City, Johannesburg, Sydney, Warrington and Bundaberg. Greensill provides innovative financing solutions to customers across Europe, North America, Latin America, Middle East, Africa, and Asia – injecting more than $150 billion of financing in 2019 to more than 8 million customers and suppliers across more than 175 countries.